Daydream with me for a second. Imagine that you are holding a press conference. All the people you wish you could reach are there. Everyone sits in their seat and silently awaits your all important message. You step up to the microphone and you say….

What?

Did you nail it or did you vomit?

As we build our business we get fixated on how to get the audience. It’s fun to think about tactics. Social media this and A/B testing that. Tactics and hustle matter. That stuff alone isn’t going to save you. When you do get the world’s attention you better have something meaningful to say. Start thinking about what you want to say before you get on stage otherwise you’ll probably never get there.