Your Free Report Card. Free is good.

Prepared for: Shamrock Vacations
Homepage Reviewed: www.shamrockvacations.com
Competitors Reviewed: Hammond Tours, Irish Tourism

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publicly available information and some of our super secret tools. It looks like some of the tactics below could be beneficial to your business. There are a few areas you could build on. Which things you choose to take on will depend your overall budget, internal resources, and your business goals.

We are happy to talk with about how to prioritize these tactics.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

You are not running a very aggressive Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site Hammond Tours Irish Tourism
Keyword Diversity 1 382 130
Ad Diversity 1 382 130
Ad Quality B A A
Overall Grade F A C

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site Hammond Tours Irish Tourism
Number of Likes 157 118 3373
Overall Grade C C A+

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You are not doing any Facebook publishing right now. If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site Hammond Tours Irish Tourism
Updates in Last 30 days 6 1 18
People Talking about this 3 0 73
Post Frequency Grade D F B
Post Quality Grade C F A
Engagement grade F F A
Overall Grade F F B

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

You are not having many conversations with people on Twitter. This is a great opportunity to tweet more and compete! We can also help you build more of a targeted following by engaging with your target market.

  Your Site Hammond Tours Irish Tourism
Followers 47 2027 71
Conversations 3 0 1
Following Grade D A D
Engagement Volume Grade D F D
Engagement Quality Grade D F D
Overall Score D C D

Twitter Publishing

Publishing good content for your target market will establish you as a leader, make you a trusted resource, and help spread your message.

It looks like you could be doing more on Twitter. We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site Hammond Tours Irish Tourism
Tweets 0 1 2
Tweet Frequency Grade F F F
Tweet Quality Grade F F F
Overall Grade F F F

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

It doesn't appear that you have a blog. We can talk about helping you to come up with compelling, relevant content and publish it on a regular basis, if a blog appeals to you.

  Your Site Hammond Tours Irish Tourism
Number of blog posts in last 30 days 0 0 N/A
Average length of blog post 0 0 N/A
Quality of blog content F F N/A
Relevancy of content F F N/A
Overall Grade F F F

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. We can discuss more about Pinterest if you are interested in publishing visual content.

  Your Site Hammond Tours Irish Tourism
Number of followers N/A N/A N/A
Total number of pins N/A N/A N/A
Quality of pins N/A N/A N/A
Relevancy of pins N/A N/A N/A
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you.

  Your Site Hammond Tours Irish Tourism
Campaign Identified No Yes Yes
Overall Grade F C C