Your Free Report Card. Free is good.

Prepared for: Sean Spellecy
Homepage Reviewed: www.newdawnsecurity.com
Competitors Reviewed: www.schoolsecurity.org, www.retasecurity.com

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publically available information and some of our super secret tools. It looks like all of the tactics below (excluding Pinterest) could be beneficial to your business. Your Twitter page is a strong point in your current efforts, but there are several areas you could improve on. Which things you choose to take on will depend your overall budget, internal resources and your business goals.

We are happy to talk with about how to prioritize these tactics. Just give us a ring at 888.958.4896 and ask for me, Ryan. I’ll do my best to help you figure out what to do even if that means not working with us. Of course, we want you to work with us because we are good at what we do, plus we’re pretty nice.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

It doesn’t look like any of your competitors are running a Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site National School Safety and Security Services RETA Security, Inc.
Keyword Diversity N/A N/A N/A
Ad Diversity N/A N/A N/A
Ad Quality N/A N/A N/A
Overall Grad N/A N/A N/A

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site National School Safety and Security Services RETA Security, Inc.
Number of Likes 13 69 N/A
Overall Grade D C+ N/A

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You are not doing a lot of Facebook publishing right now. However, if you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site National School Safety and Security Services RETA Security, Inc.
Updates in Last 30 days 2 19 N/A
People Talking about this 0 0 N/A
Post Frequency Grade D B+ N/A
Post Quality Grade C+ C+ N/A
Engagement grade F F N/A
Overall Grade D C N/A

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

You have a very substantial following, but you aren’t striking up conversations with anyone. We could help you chat with your existing following and build more of a targeted following by engaging with your target market.

  Your Site National School Safety and Security Services RETA Security, Inc.
Followers 10779 1436 272
Conversations 0 0 2
Following Grade A+ B D
Engagement Volume Grade F F B+
Engagement Quality Grade F F B+
Overall Score C+ C C+

Twitter Publishing

Publishing good content for your target market will establish you as a thought leader, make you a trusted resource and spread your message.

It looks like everyone could be doing a little more on Twitter.

With all those followers (plus the ones we can help you find in the future), you have a lot of potential for your message to be heard. We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site National School Safety and Security Services RETA Security, Inc.
Number of non-conversational tweets 4 36 10
Tweet Frequency Grade D A+ B+
Tweet Quality Grade A+ A+ A+
Overall Grade C+ A+ A

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

It doesn't look like you have a blog. We can help you come up with compelling, relevant content and publish it on a regular basis.

  Your Site National School Safety and Security Services RETA Security, Inc.
Number of blog posts in last 30 days N/A 2 1
Average length of blog post N/A 500 1000
Quality of blog content N/A A A
Relevancy of content N/A A A
Overall Grade N/A A A

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. We do not feel that Pinterest is relevant to your business though- so don’t worry you’re doing just fine by not having one!

  Your Site National School Safety and Security Services RETA Security, Inc.
Number of followers N/A N/A N/A
Total number of pins N/A N/A N/A
Quality of pins N/A N/A N/A
Relevancy of pins N/A N/A N/A
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site National School Safety and Security Services RETA Security, Inc.
Campaign Identified No No No
Overall Grade F F F