Your Free Report Card. Free is good.

Prepared for: Longacre Leadership
Homepage Reviewed: longacre.com
Competitors Reviewed: Stone Mountain Adventures, Visions Service Adventures

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publicly available information and some of our super secret tools. It looks like most of the tactics below could be beneficial to your business. Your Facebook publishing is a strong point in your current efforts, but there are several areas you could improve on. Which things you choose to take on will depend your overall budget, internal resources, and your business goals.

We are happy to talk with about how to prioritize these tactics.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

Neither you or your competitors are running a Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site Stone Mountain Vision Service
Keyword Diversity N/A N/A N/A
Ad Diversity N/A N/A N/A
Ad Quality N/A N/A N/A
Overall Grade F F F

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site Stone Mountain Vision Service
Number of Likes 469 2401 2534
Overall Grade D C+ C+

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You are doing a good amount of Facebook publishing right now, and the quality of your posts are really good. However, you can definitely build on your number of Likes in order to keep up with your competitors. If you add more people with Facebook ads, and post more often, you'll get more people paying attention to you.

  Your Site Stone Mountain Vision Service
Updates in Last 30 days 13 4 14
People Talking about this 22 0 2
Post Frequency Grade A+ C+ A+
Post Quality Grade A A A
Engagement grade A A A
Overall Grade A B+ A

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

You could be having more conversations on Twitter. We could help you chat with your existing following and build more of a targeted following by engaging with your target market.

  Your Site Stone Mountain Vision Service
Followers 77 35 94
Conversations 1 3 0
Following Grade C+ D C+
Engagement Volume Grade D D F
Engagement Quality Grade A A F
Overall Score C+ C- D

Twitter Publishing

Publishing good content for your target market will establish you as a leader, make you a trusted resource, and help spread your message.

It doesn't look like you or your competitors are doing much Twitter Publishing. With all your current and prospective followers, you have a lot of potential for your message to be heard. We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site Stone Mountain Vision Service
Tweets 1 1 0
Tweet Frequency Grade D D F
Tweet Quality Grade A A F
Overall Grade C+ C+ F

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

You are doing a great job of producing high quality and relevant blog content. You're doing a great job on your own, but if you get tired of creating posts on a regular basis, let us know.

  Your Site Stone Mountain Vision Service
Number of blog posts in last 30 days 2 0 0
Average length of blog post 100 0 0
Quality of blog content A+ F F
Relevancy of content A+ F F
Overall Grade A+ F F

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. One of your competitors seems to be doing a bit more than you, and one isn't doing anything on Pinterest.

  Your Site Stone Mountain Vision Service
Number of followers 2 N/A 356
Total number of pins 12 N/A 116
Quality of pins A N/A A+
Relevancy of pins A N/A A+
Overall Grade B N/A A+

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site Stone Mountain Vision Service
Campaign Identified No No No
Overall Grade F F F