Your Free Report Card. Free is good.

Prepared for: Global Exchange Reality Tours
Homepage Reviewed: http://www.globalexchange.org/tours/
Competitors Reviewed: G Adventures

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publicly available information and some of our super secret tools. It looks like most of the tactics below could be beneficial to your business. There are a few areas you could build on. Which things you choose to take on will depend your overall budget, internal resources, and your business goals.

We are happy to talk with about how to prioritize these tactics.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

You are not running a Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site G Adventures
Keyword Diversity 0 61
Ad Diversity F C
Ad Quality F A
Overall Grade F B

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site G Adventures
Number of Likes 576 478,696
Overall Grade D A

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You are not doing enough Facebook publishing right now. If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site G Adventures
Updates in Last 30 days 10 71
People Talking about this 0 4474
Post Frequency Grade D A
Engagement grade F A
Overall Grade F A

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

You are not having many conversations with people on Twitter. This is a great opportunity to tweet more and compete! We can also help you build more of a targeted following by engaging with your target market.

  Your Site G Adventures
Followers 520 61,146
Conversations 15 251
Following Grade D A
Engagement Volume Grade D A
Overall Score D A

Twitter Publishing

Publishing good content for your target market will establish you as a leader, make you a trusted resource, and help spread your message.

It looks like you could be doing a little more on Twitter. With all those followers (plus the ones we can help you find in the future), you have a lot of potential for your message to be heard. We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site G Adventures
Tweets 3 18
Tweet Frequency Grade D B
Overall Grade D B

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

It looks like you have a blog, but have not posted much content there. We could help you come up with compelling, relevant content and publish it on a regular basis.

  Your Site G Adventures
Number of blog posts in last 30 days 1 25
Overall Grade F A

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. We think Pinterest is a channel to consider, depending on your budget.

  Your Site G Adventures
Number of followers N/A 18,403
Total number of pins N/A 1,187
Overall Grade F A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site G Adventures
Campaign Identified No No
Overall Grade F F