Your Free Report Card. Free is good.

Prepared for: Justin Brown
Homepage Reviewed: fret12.com
Competitors Reviewed: http://www.axebay.com, http://www.musiciansfriend.com

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publically available information and some of our super secret tools. It looks like all of the tactics below could be beneficial to your business. Your Twitter and Facebook publishing are strong points in your current efforts, but there are a few areas you could improve on. Which things you choose to take on will depend your overall budget, internal resources and your business goals.

We are happy to talk with about how to prioritize these tactics. Just give us a ring at 888.958.4896 and ask for me, Ryan. I’ll do my best to help you figure out what to do even if that means not working with us. Of course, we want you to work with us because we are good at what we do, plus we’re pretty nice.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

Only one of your competitors is running a Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site Axebay Musician's Friend
Keyword Diversity N/A N/A A+
Ad Diversity N/A N/A A+
Ad Quality N/A N/A A+
Overall Grad N/A N/A A+

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site Axebay Musician's Friend
Number of Likes 25667 63 276808
Overall Grade A D A+

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You’re doing a good amount of Facebook publishing right now, and the quality of your posts are really good. If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site Axebay Musician's Friend
Updates in Last 30 days 9 0 18
People Talking about this 1805 0 6321
Post Frequency Grade B F A
Post Quality Grade A+ F A+
Engagement grade B+ F A+
Overall Grade B+ F A+

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships. You are keeping up with your competitors when it comes to having conversations with people on Twitter. This is a great opportunity to tweet more and compete.

You have a pretty substantial following, however it wouldn't hurt to strike up more conversations! We build more of a targeted following by engaging with your target market.

  Your Site Axebay Musician's Friend
Followers 5252 1288 16627
Conversations 23 2 51
Following Grade B+ C+ A+
Engagement Volume Grade B+ D A+
Engagement Quality Grade A+ A+ A+
Overall Score B+ C A+

Twitter Publishing

Publishing good content for your target market will establish you as a thought leader, make you a trusted resource and spread your message.

It still looks like everyone could be doing a little more on Twitter. With all those followers (plus the ones we can help you find in the future), you have a lot of potential for your message to be heard. We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site Axebay Musician's Friend
Number of non-conversational tweets 15 4 88
Tweet Frequency Grade B D A+
Tweet Quality Grade A+ A+ A+
Overall Grade A C A+

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

Maintaing a blog is a lot of work! We can help you continue to come up with compelling, relevant content and publish it on a regular basis.

  Your Site Axebay Musician's Friend
Number of blog posts in last 30 days 8 2 0
Average length of blog post 350 500 0
Quality of blog content A+ A+ F
Relevancy of content A+ A+ F
Overall Grade A+ A+ F

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. We do not feel that Pinterest is relevant to your business though- so don’t worry you’re doing just fine by not having one!

  Your Site Axebay Musician's Friend
Number of followers N/A N/A N/A
Total number of pins N/A N/A N/A
Quality of pins N/A N/A N/A
Relevancy of pins N/A N/A N/A
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site Axebay Musician's Friend
Campaign Identified No No No
Overall Grade F F F