Your Free Report Card. Free is good.

Prepared for: Jim
Homepage Reviewed: chicagohardwoodflooring.com
Competitors Reviewed: floormechanics.com, directhardwoods.com

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.



Here's another chart:


We put this report together based on publically available information and some of our super secret tools. It looks like all of the tactics below (besides Pinterest) could be beneficial to your business. Your Facebook publishing is a strong point in your current efforts, but there are several areas you could improve on. Which things you choose to take on will depend your overall budget, internal resources and your business goals.

We are happy to talk with about how to prioritize these tactics. Just give us a ring at 888.958.4896 and ask for me, Ryan. I’ll do my best to help you figure out what to do even if that means not working with us. Of course, we want you to work with us because we are good at what we do, plus we’re pretty nice.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

It looks like just Floor Mechanics is running a Google Advertising campaign and they are doing a pretty good job with it. There are a lot of people looking for flooring and related topics. Google Advertising is a good opportunity to consider.

While floor mechanics is running a solid campaign, we could help you run circles around them :)

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Keyword Diversity N/A A+ N/A
Ad Diversity N/A A+ N/A
Ad Quality N/A A+ N/A
Overall Grad N/A A+ N/A

Facebook Advertising

While Facebook Advertising isn't as much of a priority as Google, it's a good tactic to consider. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Number of Likes 20 N/A 180
Overall Grade D N/A C

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. We think home improvement content would be very interesting to your target market. Creating this kind of compelling content makes it more likely that people will share your content with their friends on Facebook.

You're not doing a lot of Facebook publishing right now, but the quality of your one post was good. If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Updates in Last 30 days 1 N/A 0
People Talking about this 0 N/A 0
Post Frequency Grade D N/A F
Post Quality Grade A+ N/A F
Engagement grade D N/A F
Overall Grade C+ N/A C

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

It doesn't appear that you are utilizing Twitter, but could be beneficial to your business if you target the right crowd. We can help you build a targeted following and engage with your target market.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Followers N/A N/A 301
Conversations N/A N/A 0
Following Grade N/A N/A B+
Engagement Volume Grade N/A N/A F
Engagement Quality Grade N/A N/A F
Overall Score N/A N/A C-

Twitter Publishing

Publishing good content for your target market will establish you as a thought leader, make you a trusted resource and spread your message. Again, if you were to do this, we recommend sharing home improvement content.

If you decide to join Twitter, we can help you with Twitter Publishing by finding good home improvement content to share on a regular basis.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Number of non-conversational tweets N/A N/A 0
Tweet Frequency Grade N/A N/A F
Tweet Quality Grade N/A N/A F
Overall Grade N/A N/A F

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook. You can also write about topics people are looking for in Google and drive traffic through search engines.

It doesn't appear that you have a blog. We can help you come up with compelling, relevant content and publish it on a regular basis.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Number of blog posts in last 30 days N/A 0 N/A
Average length of blog post N/A 0 N/A
Quality of blog content N/A F N/A
Relevancy of content N/A F N/A
Overall Grade N/A F N/A

Pinterest Publishing

Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site. We do not feel that Pinterest is relevant to your business though- so don’t worry you’re doing just fine by not having one!

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Number of followers N/A N/A N/A
Total number of pins N/A N/A N/A
Quality of pins N/A N/A N/A
Relevancy of pins N/A N/A N/A
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site Floor Mechanics, LLC Direct Hardwood Flooring and Supplies, LLC.
Campaign Identified No No No
Overall Grade F F F