Your Free Report Card. Free is good.

Prepared for: Blue Box
Homepage Reviewed: bluebox.net
Competitors Reviewed: Engine Yard, Heroku

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publicly available information and some of our super secret tools. It looks like most of the tactics below could be beneficial to your business. There are a few areas you could build on. Which things you choose to take on will depend your overall budget, internal resources, and your business goals.

We are happy to talk with about how to prioritize these tactics.
 

Google Search Advertising

Google Search Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

Search Advertising in the hosting space is extremely competitive. In order to compete you'll need extensive keyword research and continuous optimization. Heroku barely does any search advertising outside of branded keywords and it appears that Engine Yard currently has a pretty modest campaign after pulling back from a more aggressive campaign last year.


  Your Site Engine Yard Heroku
Keyword Diversity 46 111 36
Ad Diversity 46 111 36
Overall Grade C B C

Facebook Advertising

While Twitter should probably be a higher priority, Facebook is good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build upon your existing following.

  Your Site Engine Yard Heroku
Number of Likes 113 1420 3637
Overall Grade D C A

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

Neither you nor your competitors are doing much Facebook publishing right now If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site Engine Yard Heroku
Updates in Last 30 days 4 20 2
People Talking about this 4 20 2
Post Frequency Grade D B D
Engagement grade D B D
Overall Grade D B D

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

Everyone is engaging with their audience, but mostly this is in response to questions. A potential area of opportunity is to listen to what your audience is talking about and engage in conversations. It's important that the person who does this has technical expertise and can carry on a competent conversation.

  Your Site Engine Yard Heroku
Followers 620 12501 22230
Conversations 13 8 4
Following Grade C B A
Engagement Volume Grade C D D
Overall Score C C C

Twitter Publishing

Publishing good content for your target market will establish you as a thought leader, make you a trusted resource, and help spread your message.

Both you and Engine Yard are doing a great job. You are posting quality content that is relevant to your audience frequently.

  Your Site Engine Yard Heroku
Tweets 40 18 44
Tweet Frequency Grade A C A
Overall Grade A C A

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

It looks like you were posting conistenly in the beginning of the year, but stopped in April. Heroku and Engine Yard have pretty good blogs and post consistently.

We probably aren't the best fit to help you with your blog as the content is very technical. You'll want to get someone on your team or a someone in the developer community to writes posts that are credible and compelling to your audience. You are on the right track, just try to publish consistently.

  Your Site Engine Yard Heroku
Number of blog posts in last 30 days 2 14 7
Overall Grade C A B

Pinterest Publishing

Pinterest can be a good visual way for businesses to connect with people, reinforce your brand and drive traffic to your site. Pinterest probably shouldn't be a high priority for you though, so don’t worry you’re doing just fine by not having one!

  Your Site Engine Yard Heroku
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or Heroku are running a retargeting ad campaign right now, but Engine Yard is.

  Your Site Engine Yard Heroku
Campaign Identified No Yes No
Overall Grade F A F