Your Free Report Card. Free is good.

Prepared for: Big North Lodge
Homepage Reviewed: www.bignorthlodge.com/
Competitors Reviewed: Rough Rock Outpost, Northstar Village

 

SUMMARY

We took a peek at you and your competitors various online marketing activities. This report will give you an overview of your strengths and weaknesses.

We put this report together based on publically available information and some of our super secret tools. It looks like all of the tactics below (excluding Pinterest) could be beneficial to your business. There are a few areas you could build on. Which things you choose to take on will depend your overall budget, internal resources, and your business goals.

We are happy to talk with about how to prioritize these tactics.
 

Google Search Advertising

Google Advertising allows you to get in front of prospective customers while they are looking for something relevant to your business.

Neither you or your competitors are running a Google Advertising campaign, and that’s a shame. There are a lot of people looking for topics closely related to your business and Google Advertising may be a good opportunity to consider.

  Your Site Rough Rock Outpost Northstar Village
Keyword Diversity N/A N/A N/A
Ad Diversity N/A N/A N/A
Ad Quality N/A N/A N/A
Overall Grade F F F

Facebook Advertising

Facebook is probably a good opportunity for you. Facebook ads target people based on demographics and things they like. The beautiful thing about Facebook Ads is that the people who like your page see any updates you make to your Facebook page in the future. This allows you to build an audience and keep them interested.

A Facebook Ad campaign could be a good way to significantly build a following.

  Your Site Rough Rock Outpost Northstar Village
Number of Likes 69 116 N/A
Overall Grade C C F

Facebook Publishing

Publishing good content is a good way to stay in front of people who like your page. Compelling content also generates more interest in you and makes it more likely that people will share your content with their friends on Facebook.

You are not doing much Facebook publishing right now. If you add more people with Facebook ads and engage with them on your page, you’ll get more people paying attention to you.

  Your Site Rough Rock Outpost Northstar Village
Updates in Last 30 days 6 14 N/A
People Talking about this 2 5 N/A
Post Frequency Grade C B F
Post Quality Grade D B F
Engagement grade D D F
Overall Grade D C F

Twitter Outreach

Twitter outreach means engaging directly in conversations with people. Engaging in conversation makes people pay attention to you and builds relationships.

You are not on Twitter. We can help you build a targeted following and engage with them regularly.

  Your Site Rough Rock Outpost Northstar Village
Followers N/A 3 N/A
Conversations N/A 0 N/A
Following Grade F F F
Engagement Volume Grade F F F
Engagement Quality Grade F F F
Overall Score F F F

Twitter Publishing

Publishing good content for your target market will establish you as a leader, make you a trusted resource, and spread your message.

We can help you with Twitter Publishing by finding good content to share on a regular basis.

  Your Site Rough Rock Outpost Northstar Village
Tweets N/A 1 N/A
Tweet Frequency Grade F F F
Tweet Quality Grade F F F
Overall Grade F F F

Blog Publishing

Creating blog content that is interesting to your target market is a great way to attract high quality traffic to your site. This traffic can come from social media channels like Twitter and Facebook and from search engines like Google.

It doesn't appear that you have a blog. We could help you come up with compelling, relevant content and publish it on a regular basis.

  Your Site Rough Rock Outpost Northstar Village
Number of blog posts in last 30 days N/A 1 N/A
Average length of blog post N/A 350 N/A
Quality of blog content N/A A N/A
Relevancy of content N/A A N/A
Overall Grade F D F

Pinterest Publishing

Pinterest is the fastest growing major social network. Pinterest can be a good visual way to connect with people, reinforce your brand and drive traffic to your site.

We can discuss more about Pinterest if you are interested in publishing good visual content.

  Your Site Rough Rock Outpost Northstar Village
Number of followers N/A N/A N/A
Total number of pins N/A N/A N/A
Quality of pins N/A N/A N/A
Relevancy of pins N/A N/A N/A
Overall Grade N/A N/A N/A

Online Advertising

When done properly, Online Advertising is a good way to target prospects very specifically through display ads. Running ads means that you'll drive traffic immediately to your site. One specific tactic we like is called remarketing or retargeting. This will show ads only to people who have been to your site or even a specific page.

Typically over 95% of website visitors are interested enough to come to your site, but don’t buy immediately. Those people are gold. If you have enough existing traffic this is a good way to get those super valuable people back to your site to buy or reach out to you. It doesn't look like you or your competitors are running a significant display ad campaign right now.

  Your Site Rough Rock Outpost Northstar Village
Campaign Identified No No No
Overall Grade F F F