LA Times Travel Show Online Marketing Survey Results

We want to thank everyone for taking part in the LA Times Travel Show online marketing survey. We have compiled the results and hope you find this survey valuable.

If you have any questions about the survey or want to learn more about marketing techniques that can help your business, call us at 773-492-1599 or email

For all survey participants, we are also offering a free report card that reveals what marketing tactics your competitors are using and how well they are doing. You can sign up for our free report card here.

Here are some key takeaways from this survey:

  • Trade shows are still considered an important marketing tactic
  • Social media and Google are both viewed as a fundamentally important online marketing tactics.
  • Of the social media channels, Facebook is the most popular
  • Business is improving and most respondents expect to spend more on marketing this year

How important are trade shows to your overall marketing efforts?

All 100% of respondents said that trade shows were either “very important” or “somewhat important”  to their marketing efforts.

How important is your website to your overall marketing efforts?

All (100%) of respondents said that online marketing was either “very important” or “somewhat important”.

How do people learn about your website?

63% of respondents said people learn about their websites either from online marketing, social media or email.  Another 28% said more traditional print ads are responsible for web traffic.

How important is online marketing to your business?

94% of respondents feel that online marketing is important to their business, while 6% do not feel it is important.

How important is social media to your business?

97% of the respondents think social media is either “very important” or “somewhat important”, while 3% reported it is “not that important”.

Do you use social media to market your business?

Most respondents (80%) said that they used social media to market their business, which makes sense given how important social media is perceived to be.

What social media channels are most important to your business?

Facebook was the clear winner as the most popular social media channel at 41%, with Twitter coming in second at 30%.

Do you plan on using social media for your business more, less or the same in the future?

A majority (96%) of respondents plan to use socia lmedia either the same amount or more in the future, while only 4% planned on using it less.

How important is Google to your business?

Most respondents (87%) think that Google is either “very important” or “somewhat important”.

How have you used Google to market your business?

35% of respondents are using Google Adwords and 56% have used SEO to market their business.

Do you plan on using Google to market your business in the future?

Many respondents (53%) are keeping their Google marketing at the same level, while 40% plan to increase spending.

How would you describe your business from the same time last year?

A significant number (41%) of respondents are showing growth this year with about 59% saying business is stable.

What is your monthly budget for overall marketing?

A majority of respondents (88%) spend over $500 per month on marketing.

Do you plan on spending more, less or the same on your marketing budget this year?

91% of respondents either plan on spending more or the same amount as last year.

What are some marketing efforts that you are interested in but haven’t tried?

16% of  respondents would like to try social media like Twitter or Facebook, for their marketing efforts in the future.


Thank you for taking part in our survey. If you have any questions about the survey or how you can use internet marketing to grow your business, call us at 773-492-1599 or email Gina at We’ll give you actionable tips without a sales pitch.