2012 IMTS Online Marketing Survey

We want to thank everyone for taking part in the 2012 International Manufacturing Technology Show online marketing survey. We have compiled the results and hope you find this survey valuable.

If you have any questions about the survey or want to learn more about marketing techniques that can help your business, call us at 888.958.4896 or email gina@thisislift.com.

For all survey participants, we are also offering a free report card that reveals what marketing tactics your competitors are using and how well they are doing. You can sign up for our free report card here.

Here are some key takeaways from this survey:

  • Trade shows are still a crucial marketing tactic
  • Online marketing is replacing print and trade publications as a primary marketing tactic
  • Google is the primary driver of website traffic
  • Business is improving and most respondents expect to spend more on marketing this year

How important are tradeshows to your overall marketing efforts?

A significant number (37%) of respondents said that trade shows were only “somewhat important”.

Other than trade shows, what other marketing tactics do you use?

Not surprisingly, online marketing was the most popular other marketing tactic, but print ads and magazines are  still holding on.

How important is your website to your overall marketing efforts?

Nearly all respondents had a website and all respondents said that their website was either “somewhat important” or “very important”.

How do people learn about your website?

Google was the primary traffic driver, with traditional tactics dividing up the remaining responses.

How important is online marketing to your business?

A vast majority (86%) of respondents said that online marketing was either “very important” or “somewhat important”.

How important is social media to your business?

About half of respondents said that social media was either “very important”or “somewhat important”. While social media is lagging behind Google in perceived importance, it’s viewed as an important tactic.

Do you use social media to market your business?

Just under half of respondents said that they used social media to market their business, which falls in line with the perceived importance of social media.

What social media channels are most important to your business?

Linkedin was the most popular social media channel, followed closely by Twitter and Facebook.

How do you plan on using social media for your business in the future?

46% of respondents plan to use social more in the future, while only 10% planned on using it less. This will likely increase the adoption of social media marketing as a tactic in the industry.

How important is Google to your business?

Most respondents (84%) think that Google is either “very important” or “somewhat important”, which isn’t surprising as Google is the primary driver of website traffic.

How have you used Google to market your business?

Most respondents (69%) actively use Google to market their business.

Do you plan on using Google to market your business in the future?

How would you describe your business from the same time last year?

What is your monthly budget for overall marketing?

Do you plan on spending more, less or the same on your marketing budget this year?


Thank you for taking part in our survey. If you have any questions about the survey or how you can use internet marketing to grow your business, call us at 888.958.4896 or email Gina at gina@thisislift.com. We’ll give you actionable tips without a sales pitch.