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Let’s get social, but not that social

Mary McCoy, who is obviously pretty passionate about social media, wrote and performed a song “Lets Get Social” at the 2014 Social Media Marketing World Conference in San Diego. WARNING: It’s bad But it’s so …

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Facebook Edge Rank Infographic

Here is a nice little info graphic that gives an overview of Facebook’s edge rank. Edge rank determines how often your content will show up in people’s news feed. If someone has liked your business …

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What I hate about our name

It wasn’t easy coming up with the name for Lift. I had to enlist the help of Mari Luangrath of Foiled Cupcakes to give me a hand. Mari is an impressive business woman and a …

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Rand Fishkin Says “Don’t Buy Your Marketing”

Rand Fishkin is a pretty smart (and nice) guy who runs Seomoz.org. They do a fantastic job with their inbound marketing and he talks about how to do inbound or earned marketing in the presentation …

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Retargeting explained

Joanna Lord, the lovely and talented Director of Customer Acquisition & Retention at SEOmoz gives a nice presentation on retargeting. If you have a dozen minutes and you are interested in retargeting, watch this.

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Your moment

Daydream with me for a second. Imagine that you are holding a press conference. All the people you wish you could reach are there. Everyone sits in their seat and silently awaits your all important …

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Matt Cutts Tells You How to Rank First In Google

This video is a joke about SEO and you kinda have to be a geek to get it.  So if you aren’t into SEO geek humor, save yourself the three minutes and skip it. Otherwise, …

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Kiss your constraints

Back in Tech Bubble 1.0, I worked for a company called Divine Interventures. Andrew Filipkowski founded the company and got in on the incubator concept. He called the incubator the Internet Zaibatsu. The idea was …

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How not to fill up your blog

So I was staring at our blog and started thinking “boy this sure does seem pretty empty”. It’s a pretty terrible showing for a company that sells blog writing as one of it’s services. So …

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Why we started Lift

Running a business is hard. No, actually it’s really freaking hard. Taxes, bills, tech problems, contracts, accounting, hiring, firing all suck up a ton of time. After all of that, there is hardly time for actual …

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