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Why “Black Hat SEO” Isn’t a Good Long-Term Business Decision

Do you want to be at the top of Google? Of course you do. Having a good position drives targeted traffic. Click tracking data suggests that over 94% of users end click on pages that …

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How to Create a Compelling Facebook Page for Business

Sure, Facebook comes in handy for snooping on your high school friends. But Facebook can also be a serious marketing channel for your business when done right. Branding The recent launch of Facebook’s Timeline layout …

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Retargeting explained

Joanna Lord, the lovely and talented Director of Customer Acquisition & Retention at SEOmoz gives a nice presentation on retargeting. If you have a dozen minutes and you are interested in retargeting, watch this.

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Your moment

Daydream with me for a second. Imagine that you are holding a press conference. All the people you wish you could reach are there. Everyone sits in their seat and silently awaits your all important …

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Matt Cutts Tells You How to Rank First In Google

This video is a joke about SEO and you kinda have to be a geek to get it.  So if you aren’t into SEO geek humor, save yourself the three minutes and skip it. Otherwise, …

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Kiss your constraints

Back in Tech Bubble 1.0, I worked for a company called Divine Interventures. Andrew Filipkowski founded the company and got in on the incubator concept. He called the incubator the Internet Zaibatsu. The idea was …

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How not to fill up your blog

So I was staring at our blog and started thinking “boy this sure does seem pretty empty”. It’s a pretty terrible showing for a company that sells blog writing as one of it’s services. So …

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Why we started Lift

Running a business is hard. No, actually it’s really freaking hard. Taxes, bills, tech problems, contracts, accounting, hiring, firing all suck up a ton of time. After all of that, there is hardly time for actual …

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