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Retargeting Joke

Here’s a pretty good retargeting joke we found on Reddit: A coworker was complaining that his spoons were slowly disappearing from the lunch room. He had brought six to work and he was down to …

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Let’s get social, but not that social

Mary McCoy, who is obviously pretty passionate about social media, wrote and performed a song “Lets Get Social” at the 2014 Social Media Marketing World Conference in San Diego. WARNING: It’s bad But it’s so …

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So You Want to Run a Facebook Promotion

Back in the days of the digital wild, wild west – also referred to as the early aughts, when social media was just getting a foothold in popular culture – running Facebook promotions was pretty …

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Google Adwords Rolls Out Enhanced Campaigns

Starting in July 2013, Google Adwords will roll out Enhanced Campaigns.  Enhanced Campaigns allow you to customize and manage the targeting, bidding, ads, and ad extensions across multiple devices within a single campaign.  Essentially, Enhanced …

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Google Adwords Update on Phone Call Extensions

We wanted to let you know of a new feature in Google Adwords that will be available in the coming weeks.  Google will be adding a Google call forwarding number for all campaign phone call …

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Facebook Edge Rank Infographic

Here is a nice little info graphic that gives an overview of Facebook’s edge rank. Edge rank determines how often your content will show up in people’s news feed. If someone has liked your business …

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What I hate about our name

It wasn’t easy coming up with the name for Lift. I had to enlist the help of Mari Luangrath of Foiled Cupcakes to give me a hand. Mari is an impressive business woman and a …

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Conversion Overkill

Our last post highlighted an infographic on how to improve your conversion rate. Marketing people, myself included, love to geek out over conversion rate techniques. Make the button bigger. Add copy to the button. Demonstrate …

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Conversion Rate Optimization Infographic

Converting traffic traffic into moolah is a lot of fun. Actually getting that done isn’t so easy. Here’s a nice infographic by Richard Baxter of SEOGadget on how to think through the details of improving …

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Rand Fishkin Says “Don’t Buy Your Marketing”

Rand Fishkin is a pretty smart (and nice) guy who runs Seomoz.org. They do a fantastic job with their inbound marketing and he talks about how to do inbound or earned marketing in the presentation …

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