2013 All Canada Online Marketing Survey

We want to thank everyone for taking part in the 2013 All Canada Show online marketing survey. We have compiled the results and hope you find this survey valuable.

If you have any questions about the survey or want to learn more about marketing techniques that can help your business, call us at 773-492-1599 or email gina@thisislift.com.

For all survey participants, we are also offering a free report card that reveals what marketing tactics your competitors are using and how well they are doing. You can sign up for our free report card here.

Here are some key takeaways from this survey:

  • Trade shows are still considered an important marketing tactic
  • Social media and Google are both viewed as a fundamentally important online marketing tactics.
  • Of the social media channels, Facebook is the most popular
  • Business is improving and most respondents expect to spend more on marketing this year

How important are tradeshows to your overall marketing efforts?

Even though we conducted this survey at a trade show, 17% of respondents said that trade shows were “not that important” and 37% said that trade shows were only “somewhat important” to their marketing efforts.

How important is your website to your overall marketing efforts?

Nearly all respondents had a website and 95% said that their website was either “somewhat important” or “very important”.

How important is online marketing to your business?

All (100%) of respondents said that online marketing was either “very important” or “somewhat important”.

How important is social media to your business?

A majority of respondents (78%) said that social media was either “very important”or “somewhat important”.

Do you use social media to market your business?

Most respondents (73%) said that they used social media to market their business, which makes sense given how important social media is perceived to be.

What social media channels are most important to your business?

Facebook was the clear winner as the most popular social media channel at 54%, with Twitter coming in at a distant second at 19%.

How do you plan on using social media for your business in the future?

A majority (75%) of respondents plan to use social more in the future, while only 3% planned on using it less.

How important is Google to your business?

Most respondents (92%) think that Google is either “very important” or “somewhat important”.

How have you used Google to market your business?

 

Most respondents (69%) actively use Google to market their business.

Do you plan on using Google to market your business in the future?

Many respondents (60%) are keeping their Google marketing at the same level, while 34% plan to increase spending.

How would you describe your business from the same time last year?

A significant number (47%) of respondents are showing growth this year with an equal number saying business is stable.

What is your monthly budget for overall marketing?

A majority of respondents (69%) spend over $500 per month on marketing.

 

Thank you for taking part in our survey. If you have any questions about the survey or how you can use internet marketing to grow your business, call us at 773-492-1599 or email Gina at gina@thisislift.com. We’ll give you actionable tips without a sales pitch.